Sports play a big role in our daily water cooler talk. Whether it’s about our Packers, Badgers, or even the Mallards, us Wisconsinites love our local teams. In fact, Amanda and I wrote a song to the tune of “Take Me Out to the Ballgame” recently for a Dane Buy Local Silent Auction:
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“Take yourself out to the movies, take yourself out with the crowd.
We bought you some peanuts and cracker jacks, we don't care who will win this prize pack.
Let's all root, root, root for our Dane team, if we don't win it's a shame.
For it's one, two, three strikes we're out of the business game.”
When you support a local business, it’s a win-win situation for both the business and the customer. Here are just some of the reasons why we think it’s important to “root for the home team” and support your locally owned, small businesses.
Support for the local economy
|Local business generates 70 percent more local economic activity per square foot than big box retail stores, according to the Huffington Post. Local businesses also generate 3.5 times more wealth for a local economy than national or international retailers can. We’re also able to buy from local businesses like you, and enjoy doing business with our neighbors.
| Since 1970, small businesses have created 55 percent of all jobs in the U.S. In just ten years, it’s amazing how our company has grown. We’re proud to work in a community that provides great resources to new entrepreneurs, and provides a great environment for businesses to thrive in.
Less Environmental Impact
|With our focus on Madison and the surrounding area, we’re able to consolidate our delivery routes and create a sustainable eco-culture. Buying local helps lower your carbon footprint and reduces the amount of packaging necessary for an item to make it to your door.
The Ability to Support Non-Profits That Hit Home
|Small businesses can work with non-profit organizations or charities that specifically focus on their community. Supporting groups that help address economic, environmental, and social issues within your community can open your eyes to different ways you can help.|
Fun Events for the Whole Community
|Events such as Brat Fest wouldn’t happen each year without your support and local business involvement. These events can also be a great way to market your business to others, and potentially gain new customers. Plus, they are a fun way to bond with employees!|
Know the People Behind Your Purchases
In a world where we are all increasingly behind some type of screen throughout the day, there’s something to be said about human interaction in business. You can run into the people you talk to every day in and around town, and say hello.
Quality Customer Service
Our employees live in the same community as you do. Since small businesses work in the same community that you live in, they can provide a more hands-on customer service experience and can be more flexible when it comes to customer support.|
Unique Services and Programs
Local small businesses can offer unique services for the community they serve. For example, we’re proud to offer recycling for your office supplies to help minimize how far your office products travel. Small businesses can easily evaluate what’s important to the community and clientele they serve, and adapt to them.
Build a Local Reputation
The little things you do (like giving away these guys every once in a while) can help you stand out. Locally owned small businesses can rely on word-of-mouth referrals to gain new business, and build a brand based on the things important to that community. Small business can also do little things, like include little gifts with purchases, to show their support for customer patronage.|
Help Other Local Entrepreneurs
Source: Robert Wydra Photography
In part with getting to know the community, we’re able to give other local entrepreneurs the tools they need to get the job done. This provides a great opportunity for us to network with other businesses and expand the services we can offer to our customers.